Track A

Innovative traffic management is based upon the interaction and dialogue among traffic management public and private stakeholders that are able to work together on an integrated and holistic approach to managing traffic and traveler flows. Integrated Mobility management necessitates the exchange of data and information that will keep the transport system balanced. Climate change and adaptation along with cross-jurisdictional collaboration are additional elements that traffic management practitioners are nowadays called to take into consideration as mobility data play an increasingly important role in enabling innovative applications in modelling techniques, strategic policy decisions and public-private partnerships at a cross regional, national and international level. Governance and organisational challenges should be addressed by both public and private stakeholders in unison.
Track A Sessions and Workshops will discuss innovative use cases and new transport modelling capabilities with the potential of advancing traffic management. Experts will share and discuss best practices and challenges faced by authorities related to planning and operations of urban and highway transportation systems discussing real-world examples from EU and global initiatives and projects.

SESSION 2A User Needs -Traffic Management and the Customer Journey

Tuesday, July 1 | 14:15 – 15:45
OLYMPIA HALL

This workshop will discuss the key elements of approaches to improving mobility with a customer focus. Critical items will be covered including “how to” mechanisms and measuring impacts; understanding traveler needs, behaviour and their pain points; how different channels can be used to encourage changes in traveler behaviour; and how to incentivize agencies to use innovative approaches to traffic management.

Moderator: Carol Schweiger, President Schweiger Consulting LLC

Speakers: 

  • Tamara Djukic, ERTICO
    Designing sustainable mobility solutions with a customer focus 
  • Laura Babío, POLIS
    Cities in motion: aligning traffic strategies with user needs
  • Eva Grigoriadou, urbana
    Integrating gender-inclusive approaches in mobility innovations
  • Alexander Hausmann, ASFiNAG
    Exploring the impact of information channels on sustainable mobility behaviour 
  • Ingrid Skogsmo, VTI (Swedish National Road and Transport Research Institute)
    Robotaxi learnings for the future customer journey
  • Christian A. Douglas, Georgia Institute of Technology
    The Role of Affordances in Advancing Transportation and Vehicle Usability
  • Gurkan Gunay, Istanbul Bilgi University
    Reflections of Users on E-Scooter Ridership in Istanbul